Los jóvenes ya estan aburridos de “Facebook”

Publicado en noviembre 27, 2014 - 5:53am Información de DN CHILE


Un 64% de los jóvenes en Reino Unido y Estados Unidos ha dejado de usar esta red social.

Facebook es la red social más grande del mundo. Su cantidad de usuarios mensuales activos es casi tan grande como toda la población China, y supera con creces a las personas que habitan en toda la Unión Europea.

Esto es lo que se desprende del último informe GWI Social de Global Web Index, realizado entre usuarios de Facebook 19 y 64 años con residencia en Estados Unidos y Reino Unido.

Según esta investigación, un 50% de los usuarios consultados reconocen que usan con menos frecuencia la Red social creada por Mark Zuckerberg. El porcentaje es mucho mayor si se pone la lupa sólo en los más jóvenes (16-19 años). Un 64% de los adolescentes señala que ha dejado de usar dicha red social con la misma frecuencia que antes.

Un 50% de los adolescentes encuestados señaló que han abandonado su uso porque les parece aburrido y un 27% apuntó que la red social ya no es tan «cool» como antes. El porcentaje es menor si se toma en referencia toda la población consultada. Un 37% de la población total encuestada también señala que Facebook se ha tornado aburrido.

La privacidad también ha sido una de las razones por las que las personas, dicen, han dejado de usar Facebook con frecuencia. Un 28% de todas las personas encuestadas cree que la red de Zuckerberg no es lo suficientemente segura o privada.

El estudio apunta que desde 2013 Facebook se usa de forma más pasiva. Señalan que el uso de esta plataforma para compartir fotografías ó intercambiar mensajes con amigos descendió un 20%.

Sin embargo, Facebook sigue siendo la red social más grande y conserva cifras de uso importante. Cuatro de cinco usuarios de internet fuera de China tienen una cuenta en Facebook.

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